Privacy Policy

Last updated: May 24, 2024

Introduction

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretations

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to ESI Water, 15410 S. Mahaffie Street, Olathe, KS 66062.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: California, United States
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to ESI Water, accessible from https://www.esiwater.com/
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Login credentials
Internet connection
Location
Survey responses
Information related to products
Usage Data (see below for details)

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

How We Collect Your Personal Data

We collect data directly from you during your communication with us regarding our services, such
as form submissions, app registration, product logs (including pictures uploaded to applications). This is the data that you provide to us.

In addition to the data that you provide, we also use third-party tools to facilitate, operate, and
manage our website and related applications, including social platforms like LinkedIn and Facebook. These tools use cookies and other tracking technologies. However, the third-party tools that we use will only insert cookies and other tracking technologies with your explicit consent. You can provide your consent by clicking ‘Accept’ on our Privacy Center, and we will keep track of it.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
Flash cookies (locally shared objects). These are a type of cookie that is made up of a small file stored on your computer by Adobe Flash Player and used to remember your preferences and settings. We may use Flash cookies for remembering your login information, personalizing your browsing experience, and tracking your usage of our website. However, we do not use Flash cookies for advertising purposes or to track your activity across different websites. You can manage Flash cookies through Adobe’s Flash Player settings manager. Please note that disabling Flash cookies may impact certain features and functionality of our website.
Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
Google Analytics. We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to collect and analyze information about how visitors interact with our website. The information collected by Google Analytics, including your IP address, may be transmitted to and stored by Google on servers in the United States or other locations. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. We use the data obtained from Google Analytics to improve our website and better understand our visitors’ preferences and behaviors.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For Personalization: We may use Your information to provide you with a personalized experience across our website by displaying certain content deemed more valuable, more prominently on certain pages.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

Sharing of Your Personal Information

We may share Your personal information in the following situations; however, we will never sell your personal data. Additionally, please note that service providers only have access to your personal information to perform the tasks we have assigned to them, and they are obligated not to disclose or use it for any other purpose.

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our services, to contact You.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
With business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.

How We Use and Disclose Your Information

It’s our aim to ensure you are given suitable control of the data you provide to us. Below are the methods we’ve put in place to ensure you are able to manage your data effectively.

Tracking Technologies: the third-party tools that we use will only insert cookies and other tracking technologies with your explicit consent. You can update your consent preferences by clicking on our cookies policy at the bottom left of your screen at any time while on our website.

Promotional Offers: You can opt-in to product updates and special offers at any time by selecting the ‘opt in’ box on any ESI Water form. Additionally, you have the right to opt-out of all communications at any time by clicking the ‘opt-out’ or ‘unsubscribe’ link in any email communication or by contacting us directly to update your preferences. Please note tracking and promotional offers are managed separately.

Consumer Rights

Depending on your jurisdiction, you may have certain rights (under CCPA, CPRA or GDPR) regarding your personal information.

California Consumer Privacy Act (CCPA/CPRA) Rights:

If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA) and residents of Canada, including:

Right to Know: You have the right to request information about the categories of personal information we have collected, the sources from which it was collected, the purposes for which it was collected, and the categories of third parties with whom we have shared your personal information.
Right to Access: You have the right to request access to the specific pieces of personal information we have collected about you.
Right to Update or Correct Your Data: you have the right to request that we make corrections to the personal information we have pertaining to you.
Right to Deletion: You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. Our Service may give You the ability to delete certain information about You from within the Service. You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.
Right to Opt-Out: You have the right to opt-out, object, or restrict the sale of your personal information to third parties. We do not sell your personal information for monetary consideration.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your rights under the CCPA, including by denying you goods or services, charging you different prices or rates, or providing you with a different level or quality of goods or services.
Right to Transfer Your Data to Another Data Controller
Right to Withdraw Consent
Right to Be Subject to a Decision Based Soley on Automated Processing, to Include Profiling

How to Exercise Your Rights as the Owner of Personal Information

To exercise your rights under the CCPA, please contact us using the contact information provided below.

Please note that we may ask you to verify your identity before responding to your request to protect the security of your personal information.

You also have the right to file a complaint with a data protection authority regarding our collection and use of your personal information. For more information on this, please contact your local data protection authority.

Universal Opt Out Signals

We comply with any universal opt-out signals sent from your browser.

Universal opt-out mechanisms are widely recognized tools and initiatives used across industries to empower individuals with the ability to exercise control over the collection and utilization of their personal information. These mechanisms let you opt out of targeted advertising, data sharing, and various forms of tracking. You can set up your universal opt-out mechanism directly from your web browser, depending on the specific mechanism you choose to use.

General Data Protection Regulation (GDPR) Rights:

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have certain rights under the General Data Protection Regulation (GDPR), including:

Right of Access: You have the right to request access to your personal data and information about how we process it.
Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data.
Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or when you withdraw your consent.
Right to Restriction of Processing: You have the right to request the restriction of processing of your personal data under certain circumstances, such as when you contest the accuracy of the data or when the processing is unlawful.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.
Right to Object: You have the right to object to the processing of your personal data under certain circumstances, such as when the processing is based on legitimate interests or for direct marketing purposes.

To exercise your rights under the GDPR or request more information, please contact us using the contact details provided below.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Anti-Spam Law and Email Opt Outs

We are committed to protecting your privacy and ensuring that your email address will not be misused. In compliance with anti-spam regulations, we will not sell, rent, or share your email address with any third party without your explicit consent. We will only use your email address to send you information and updates related to our products and services. You can opt-out of receiving these communications at any time by following the unsubscribe link included in our emails. We employ strict security measures to protect your data and prevent unauthorized access.

Disclosure of Your Personal Data

In the past 12 months, ESI Water used information in the following ways

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

We take the security of your personal information seriously and implement a variety of measures to protect it. Our data security practices include physical, electronic, and administrative procedures to safeguard your data against unauthorized access, disclosure, alteration, and destruction. We use industry-standard encryption technologies when transferring and receiving sensitive data. Access to your personal information is restricted to authorized personnel who need it to perform their job duties. Despite our best efforts, no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, we cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By visiting this page on our website: https://www.esiwater.com/contact/